X · 0000.0000SHEET 0004 / 0008§ SERVICES · ITEM
DESIGN & BRANDING

Visual Identity Elements

Custom visual identity elements that define your brand’s look and feel — from colors and typography to icons and imagery — ensuring consistency across every touchpoint.

At MBSquared we design the visual identity elements that give your brand a unique personality and recognizable presence. A strong visual identity is more than just a logo — it includes the colors, fonts, imagery, and graphic styles that create a cohesive experience for your audience. Our service ensures your business has all the visual components it needs to communicate clearly, stand out in the market, and build long term recognition.

Service · Spec
FromOn quote
Hourly rate$150/hr
Default scope80h
Range20–240h
YOUR ESTIMATE
$12,000
based on current customization · scroll to adjust
§ ACustomizelive pricing

Size it to fit.

An interim estimate anchored to this service’s base price. A senior on the design & branding bench returns a fixed-price scope within 24 hours — nothing is charged at reserve.

ENGAGEMENT MODEL
HOURS OF SENIOR BENCH TIMEDefault 80h · adjustable 20–240h
80h
20hdefault · 80h240h
REVISION ROUNDSDefault 2 · +$800/round above default
2rd
0rddefault · 2rd8rd
PAGE COUNTDefault 6 · +$1,200/page above default
6pg
1pgdefault · 6pg24pg
ADD-ONS · OPTIONAL
LIVE ESTIMATE
$12,000
project engagement · $150/hr blended
80h senior bench time$12,000
ADD TO
no charge yet · scope returned in <24h
§ CDetail

Why Visual Identity Elements Are Key to Branding

Your brand identity is built from the details. The right color palette creates emotion, typography sets tone, and imagery builds trust. Without consistent visual elements, brands risk appearing unprofessional or forgettable. By investing in well designed identity components, you ensure every interaction — whether online or offline — reinforces your brand’s personality and strengthens customer loyalty.

d424979d 12fe 41aa b9c3 63c7d7cb957b

What Our Visual Identity Design Services Include

We create complete sets of visual identity assets tailored to your brand. Our deliverables can include: Custom color palettes with HEX, RGB, and CMYK codes Typography systems with headline and body font recommendations Iconography and graphic styles for digital and print use Photography and imagery guidelines Patterns, textures, and other supporting visual assets Alignment with existing logo and brand guidelines

8d9d9cda d5bb 45ca 87fc c9176ce257ed

How MBSquared Builds Consistent Visual Identities

Our design process starts by analyzing your brand values, target audience, and industry positioning. We then translate these insights into visual assets that are both distinctive and practical. Each element is designed to work seamlessly across digital platforms, print materials, and marketing campaigns. With MBSquared, you gain a full set of visual identity elements that unify your communications and strengthen your brand at every level.

8ce0d223 74de 4fe4 bf93 8fdfd9f38478
§ ERecent design & branding work

Featured client work.

CASE · 01

The Kind German Etsy Store

CASE · 02

My Cozy Cross Stitch

CASE · 03

Carvonix