X · 0000.0000SHEET 0004 / 0008§ SERVICES · ITEM
DIGITAL MARKETING

Social Media Strategy

A tailored social media strategy that defines your goals, audience, and content approach to grow your brand and improve engagement across all platforms.

At MBSquared we build social media strategies that go beyond simply posting content. Our approach begins with a full analysis of your current channels, audience behavior, and competitors. From there, we create a clear roadmap that defines which platforms to prioritize, the type of content to produce, and how to communicate your brand voice effectively. The outcome is a customized strategy document filled with actionable recommendations designed to strengthen your online presence and help you connect with the right audience.

Service · Spec
FromOn quote
Hourly rate$150/hr
Default scope80h
Range20–240h
YOUR ESTIMATE
$12,000
based on current customization · scroll to adjust
§ ACustomizelive pricing

Size it to fit.

An interim estimate anchored to this service’s base price. A senior on the digital marketing bench returns a fixed-price scope within 24 hours — nothing is charged at reserve.

ENGAGEMENT MODEL
HOURS OF SENIOR BENCH TIMEDefault 80h · adjustable 20–240h
80h
20hdefault · 80h240h
REVISION ROUNDSDefault 2 · +$800/round above default
2rd
0rddefault · 2rd8rd
PAGE COUNTDefault 6 · +$1,200/page above default
6pg
1pgdefault · 6pg24pg
ADD-ONS · OPTIONAL
LIVE ESTIMATE
$12,000
project engagement · $150/hr blended
80h senior bench time$12,000
ADD TO
no charge yet · scope returned in <24h
§ CDetail

Why a Social Media Strategy Matters

Without a clear strategy, social media can feel overwhelming and inconsistent. Every platform has unique algorithms, content preferences, and audience expectations. A solid strategy provides direction, eliminates guesswork, and ensures that every post and campaign serves your long term business goals. It also helps you focus resources where they will make the biggest impact.

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What Our Strategy Covers

Our social media strategy service is built to be comprehensive yet practical. We focus on the areas that drive real growth and measurable results: Audience research and persona development Platform analysis and recommendations Content pillars and messaging guidelines Competitor benchmarking and opportunity discovery KPIs and success metrics for tracking performance

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How We Deliver Value

At the end of the process you receive a clear strategy document with easy to follow recommendations. We highlight what is working, what needs to change, and where you can gain a competitive advantage. Whether you implement the strategy in house or with our ongoing support, you will have a structured roadmap that brings consistency, clarity, and stronger results from your social media presence.

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§ ERecent digital marketing work

Featured client work.

CASE · 01

The Kind German Etsy Store