AP
Atlas Press
Media
Editorial CMS + AI assistant
A custom editorial CMS with an AI drafting assistant that quadrupled the newsroom publish rate.
2025·10 wk·3 consultants
atlaspress.com
Problem
Atlas Press’s newsroom was bottlenecked on a creaky CMS and a manual drafting process that capped how much it could publish.
Approach
We built a custom editorial CMS with an AI drafting assistant in the loop — fast block editing, structured review, and assisted first drafts.
Outcome
The newsroom quadrupled its publish rate without adding headcount, and editors spent their time editing rather than fighting tools.
§ —By the numbers
4×
Publish rate
−60%
Time-to-publish
10 weeks
Shipped in
§ —The bench
LB
Liam Byrne
AI integrations
JT
Jonas Thiele
Frontend
§ —More work