NB
Northbeam
B2B SaaS · Series A
Marketing site + brand refresh
A Series-A marketing site rebuild and brand refresh that lifted demo signups 182% in three weeks.
2026·3 wk·3 consultants
northbeam.io
Problem
After a Series A, Northbeam’s site still read like a seed-stage MVP — slow, off-brand, and converting poorly against a sharper field of competitors.
Approach
We refreshed the brand system, rebuilt the marketing site on a fast modern stack, and ran a performance pass end to end — shipping in weekly increments the team could review live.
Outcome
The new site loads in under a second on mobile and doubled qualified demo signups within the first month, giving sales a pipeline that finally matched the raise.
§ —By the numbers
+182%
Demo signups
0.9s
LCP (mobile)
3 weeks
Shipped in
§ —The bench
MR
Maya Rao
Product design
JT
Jonas Thiele
Frontend
AC
Aïsha Camara
Brand
§ —More work