HV
Hverfa
Marketplace
Lifecycle + paid
Lifecycle messaging and paid acquisition that raised new-user activation 63%.
2025·5 wk·2 consultants
hverfa.is
Problem
Hverfa was acquiring users who never reached their first transaction — a leaky activation funnel masked by healthy top-of-funnel numbers.
Approach
We rebuilt the lifecycle messaging around the activation moment and aligned paid acquisition to the segments that actually activated.
Outcome
New-user activation rose 63% as onboarding and incentives finally pointed at the same goal.
§ —By the numbers
+63%
Activation
+28%
Day-7 retention
5 weeks
Shipped in
§ —The bench
DV
Diego Vega
Lifecycle
§ —More work