CO
Cosmica
Consumer launch
Identity, launch film + web
A consumer launch package — identity, launch film, and web — that drove 3.2M views in week one.
2026·6 wk·4 consultants
cosmica.studio
Problem
Cosmica had a product and a date, but no identity, no story, and no surface to launch from — six weeks out.
Approach
We built the identity, directed a launch film, and shipped a launch site as one coordinated bench, so the brand voice was consistent across every touchpoint at go-live.
Outcome
The launch film passed 3.2M views in its first week and the site held up under the spike without a hitch.
§ —By the numbers
3.2M
Launch views
100%
Peak day uptime
6 weeks
Shipped in
§ —The bench
AC
Aïsha Camara
Brand director
MR
Maya Rao
Web
§ —More work