RW
Ridgeway
Fintech
Attribution + dashboards
Marketing attribution and exec dashboards that cut blended CAC by 41% over a quarter.
2025·8 wk·2 consultants
ridgeway.co
Problem
Ridgeway was spending across a dozen channels with no trustworthy view of what was actually driving funded accounts.
Approach
We built a multi-touch attribution model and a set of exec dashboards on top of their warehouse, then ran a reallocation against what the data showed.
Outcome
Blended CAC fell 41% in a quarter as spend moved off vanity channels onto the ones that converted.
§ —By the numbers
−41%
Blended CAC
12
Channels modeled
8 weeks
Shipped in
§ —The bench
SK
Soo-jin Kim
Analytics
DV
Diego Vega
Growth
§ —More work